2021-2022 / Research by Kimberly Mak, under kipleX venture studio.

Contents

The Project & Opportunity

The Goal

Overview of Key Insights

Impact & Learnings

Research Conducted

How might we serve Malaysians to better understand their needs with financial wellness?

How might we reduce gaps during onboarding experience so that employee uptake increase by 50%?

How can we better serve B40 non-office workers with financial wellness?


The Project & Opportunity

On-Demand Pay (ODP) is an opportunity and a new beginning Malaysians didn’t know they need. A B2B2C platform where we work with employers to enable employees accessing their earned salary, instead of waiting for the end of the month.

ODP– a known and proven concept in US. Will there be a demand here? Will this scale? How to market a new salary disbursement concept to Malaysians?

Join me and a team of 6 as we embark on our first venture project under kipleX, a venture design studio. Continue Reading >


The Goal

Helping every Malaysians achieve their own version of financial wellness.
It means... ➡️ not having to live paycheck to paycheck ➡️ gaining control of your finances ➡️ rethinking the way Malaysians view personal finances ➡️ everyone gets a chance regardless of your income bracket

Read more to learn about the goal and 3 research questions anchoring our product convo